Introduction
This course gives a good overview of the various social media platforms, helping you to decide which one(s) will be best suited to meet your brand's goals.
By taking this course, you’ll get clear understanding of the nature of social media, and in particular, get up to speed on the benefits of specific social media platforms.
The course is designed with ease of assimilation of social media concepts in mind.
Why This Course?
With the plethora of social media channels, platforms out there, many brands are often at a loss as to where, when and how to get started. This course will give you clarity, not only on what is feasible for your brand, but also what will be most beneficial for your brand ambitions.
Benefits
Completing this course will help you:
« Understand what social media involves;
« Appreciate why a business or brand may use social media;
« Get an introduction to Twitter, Facebook, Instagram, YouTube and LinkedIn;
« Get some insight into the effective use of some popular social media platforms;
« Avoid some pitfalls in using social media.
Course Structure
Rexford Sam is a business strategist, LinkedIn networking coach, rebranding consultant, social media influencer, trainer, content creator, international best-selling author, and plenary speaker.
Over the last 9 years, Rexford has taught hundreds of brands and thousands of influencers how to grow their influence using social media. In the aftermath of the pandemic, he has been helping businesses to reposition.
Rexford is CEO of MediaWorks Global.
He was a celebrated visiting instructor in The Digital Economy at the University of California at Riverside for more than 8 years.
With over 20 years' consulting experience, his work has been carried out in UK, Europe, the US, Middle East, the Caribbean, and in West, East, and Southern Africa.
He enjoys igniting dreams, fostering achievement, bringing significance, and creating brighter futures.